Client Work

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graphics | web | case studies | about me | say hello

For client-sensitive work not shown here, please say hello to request my formal cv and portfolio or go here and enter the password.
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Spectral

buy the record

Client: Ghostly International | Concepting, art direction, execution
Ghostly International approached me to come up with an elegant, dark, and iconic for the 50th and 51st releases in their catalogue.

Spectral

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Spectral
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Spectral

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Wonderland Album Concepts

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Client: Cranes & Cuban Council | Concepting, art direction, execution
The Cranes, a Cuban favourite, approached the council to design the cover for their Wonderland release.

The Cranes

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(Web)

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Sougwen VS Joshua Davis

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Spectral

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Nike Mercurial Vapor

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Client: Nike & Cuban Council | Concepting, art direction, execution
An online experience for Nike’s Mercurial Vapor. The Mercurial Vapor Genome Project was a campaign concept that addressed Nike athletes as fore-runners in the human species, and the product as a shoe that was designed to evolve and test new evolutions in athletic ability. Developed at Cuban Council.

Mercurial Vapor
Mercurial Vapor

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Tom Waits

visit www.tomwaits.com

Client: Tom Waits & Cuban Council | Concepting, art direction, execution
Web concepts for an experimental, dark, and immersive online experience for musician Tom Waits. Developed at Cuban Council.

TomWaits
TomWaits
TomWaits

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American Express Compass Navigation

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Client: American Express & Digitas | Concepting, art direction, execution
American Express, in preparation for the launch of their “Next Generation” site, asked Digitas to create a forward-thinking circular navigation for all the online properties.

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Compass Navigation

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Percussion Lab

visit www.percussionlab.com

Client: Percussion Lab | Concepting, art direction, execution
Percussion Lab is a collective of musicians and dj’s based in New York. They wanted to shift their digital focus to allow their fans to contribute to P-Lab by rating on Featured and Contributer sets, as well as upload their own. Alongside Percussion Lab Founder, Praveen Sharma, we collaborated on every aspect of the site, from concept, identity, interface, and art direction. The new PercussionLab.com was launched in August of 2009, and is a home for Percussion Lab artists and fans, as well as a bustling resource for new music.

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PercussionLab

PercussionLab

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Remote Control TV

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Client: Hyper Island | Concepting, art direction, execution
Web concepts and art direction for a content driven community platform featuring user stories around experiences in their respective cities. User submitted media creates a portrait of the city that evolves with time.

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RemoteControl

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(Case Studies)

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Netizen: Mobile Application

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Client: Goodby, Silverstein & Partners and Hyper Island
Goodby Silverstein & Partners came to and threw a inspiring workshop at Hyper Island. We were asked to create a revenue-generating and mainstream campaign that engaged the five senses.
Music by Bibio
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Netizen Movie, First Draft from sougwen on Vimeo.

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H1N1: Revenge of the Swine

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Client: Perfect Fools, Visual Art, and Hyper Island
Perfect Fools and Visual Art came to Hyper Island and threw a week long workshop on motion design. I spent two days with fellow Hyper Island comrade Thomas Bjork’s swine flu concept (check it out here) and created an teaser homage to helicopters and hogwash.
Typeface by Thunder Panda, music by Joy Division.
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H1N1: Revenge of the Swine (teaser) from sougwen on Vimeo.

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LifeDrive

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Client: Hyper Island | Concepting, art direction, execution
A scalable initiative created to address global trypanophobia, and revolutionize the experience of giving blood, in order to increase the quality and quantity of blood donations by 2010.

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LifeDrive
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LifeDrive Promotional Video from hyperisland on Vimeo.

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Ikea Playground

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Client: Ikea & Hyper Island | Concepting, art direction, execution
Furniture giant, IKEA, asked us to come up with a forward thinking that would satisfy their long term business priorities and improve overall brand perception. Ikea Playground was born, a community platform that encouraged users to post fun and inspiring videos and content from every facet ranging from inspiration, innovation, intrigue and invention

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Ikea Playground™ – a retrospect by Lap of Luxury from hyperisland on Vimeo.

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Resume

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Press Shot
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url: www.sougwen.com | email: hello@sougwen.com | phone: (347) 422-7259 | skype: sougwen | linkedIn
Affilliates: : Percussion Lab, Ghostly International, IfWeRanTheWorld, Cuban Council, Hyper Island
Press: SiteInspire | Design You Trust | Typography Served | Poolga | Booooooom | The Strange Attractor | M.I.S.S. Interview | Abduzeedo | MeDesignMagazine | NotKoo
Socially: twitter | tumblr| flickr | last.fm | facebook
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If We Ran The World
Lead Creative

ifwerantheworld.com | New York, New York ◊ March 2009 – Present
Lead art and conceptual direction and execution for IfWeRanTheWorld, an extremely simple, crowdsourced collective action generating platform designed to make things happen in the real world and report back on the results, delivering Action Branding for individuals and brands/businesses.

Cuban Council
Senior Designer

cubancouncil.com | New York, New York ◊ June 2008 – July 2009
Lead art and conceptual direction and execution for Nike Mercurial Vapor, Nexxon Block Party, and Ebay Classified pitches. Crafted detailed UI and visual design for Mywire, Daily Radar, Betable, and iGoogle themes. Lead concept for internal projects for Moodstats 2.0.

Digitas
Senior Designer

digitas.com | New York, New York ◊ June 2007 – June 2008
Design lead for MembersProject.com, from identity exploration to three phases of site launch. Worked closely with creative director for American Express Style, Fashion, and Travel Experiences. Concept, design, and motion demos for multiple pitches, Interface for Centurion iPhone application,

Office of Creative Services
New Media Designer

creativeservices.iu.edu | Bloomington, IN ◊ June 2006 – June 2007
Complete Web Branding, creative direction, and design for Kelley School of Business website. Designed HPER Timeline. Aided in design of School of Nursing, Life Sciences, and IU’s Podcast Website. Front end design for Visual Systems website. Designed series of icons for Podcast Website.

Grey GROUP
Design Intern Vancouver, BC

greyworldwide.com | June 2006 – August 2006
Identity and art direction for ArtStarts a nonprofit educational organization. Designed visual systems for B.C. Housing Campaign. Assisted Art Director with clients Berris Mangan and Jadestar.

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Education

Interactive Art Director Hyper Island
B.F.A. Graphic Design Indiana University

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